We do things
that make sense.
There is no question whether brands,
institutions and public figures should be
socially engaged anymore.
The only question that remains is how.
Engagement
Consulting
Our fields of expertise
Strategy
Social Media Activism
Corporate Social Responsibility
Communication
Data Lab
Our projects
Frekwencja 2023
We were part of the force that led to the record-breaking 74% voter turnout among the young, and with 62.9% of them voting for the democratic opposition. Together with the Liberté Foundation we created one of the largest pro-turnout campaigns in Poland. 24 million views, 744 thousand reactions, one Poland.
Orientuj.się
Instead of a newspaper, we have a TikTok account. We have created TikTok media targeted at generation Z with MamPrawoWiedzieć.pl. Our editorial team publishes interviews and news from the political world that already have over 60 million impressions.
Zielona Granica
Bold art causes storms. In Pacyfika, we help to prepare for them. We supported Agnieszka Holland in building crisis communication around the movie The Green Border.
Wolna Szkoła
We have built from scratch a social movement against minister Czarnek’s education reform for a coalition of educational organizations. Dozens of actions, thousands of people, 40 million internet reach. We did it – the president has vetoed the reform. Twice.
Bal Demokracji
Successes should be celebrated. After eight years of fighting for democracy and the rule of law in Poland, victory was achieved in the parliamentary elections on October 15. Together with our wonderful partners, we invited non-governmental organizations, activists, journalists, and people of goodwill to raise a common toast. Glasses clinked over 500 people.
Stefan Batory Foundation
We have been supporting our friends at Stefan Batory Foundation in the aspect of strategy and communication for many years. Lately, we have created for them a campaign together with Maciej Stuhr: donate 1% of your tax for democracy.
Profile by Pacyfika
How can NGOs collect more donations from 1.5% tax? Our experts on statistics, machine calculation and field research have developed a unique system that allows precise profiling of donors for whom a campaign is planned.
Unbeatable women
Broken Christmas ornaments are shocking. How about women? For the Raduga Foundation, we created a strategy on the basis of which the agency "Pomysły" created a Christmas campaign launching a unique support program for victims of violence in Poland.
Impuls
Meeting in good company and talking about important topics? Together with the Auschwitz-Birkenau Foundation and Google, we organize Impuls – a one of a kind cycle of master-classes with global authorities in the Polish intellectual landscape.
Jigsaw
We want the internet to be a safe place. That’s why we have conducted for Jigsaw the biggest in Poland campaign sensitizing the audience to online manipulation. Our reach: TikTok - 34 MLN, Meta - 58 MLN, YouTube - 30 MLN.
Born in EU
The European Union is boring. That’s a fact. So, how can we strengthen European identity among young people? We introduce to you our project Born in EU, with over 16 million views on Instagram, TikTok, and Facebook.
Opora.ua
Thanks to our campaign for Opora, Ukrainians residing in Poland can find out where and how to give testimony on war crimes that will be collected and used to judge russians before the International Court of Justice. We managed to collect over half a thousand testimonies.
Janka Ochojska
Entering the politics by an icon of Polish humanitarian aid without losing their image is difficult. We appointed the staff, created a campaign strategy, election geography, and advanced microtargeting. Effect: 4th result in Poland.
KPH x Facebook
We support LGBTQIA+ people. We did an action for KPH and Facebook in which 17 LGBTQIA+ people spoke on how to deal with difficult situations and psychologists gave advice. The campaign reached every Facebook user in Poland.
Wolne sądy
What to do when the police stop you? For Wolne Sądy (Free Courts), we created and produced a viral video about civil rights during detention. Over 3 million views.
Selected clients and partners
Who are we?
Paweł Cywiński
Partner
PhD in social sciences, lecturer at the Faculty of Geography and Regional Studies at the University of Warsaw, co-creator of post-turysta.pl, uchodzcy.info and Chlebem i Solą. Co-founder of Janka Ochojska's campaign for the European Parliament and Szymon Hołownia's presidential campaign. Besides: he visited every fourth country in the world.
Filip Katner
Partner
Lawyer, social activist, entrepreneur, advisor, strategist for social marketing and politics. Co-creator of 6 election campaigns, including: Róża Thun, Rafał Trzaskowski, Janka Ochojska and the presidential campaign of Szymon Hołownia. Co-owner of the Wozownia bar in Warsaw in Plac Trzech Krzyży and the Lupo restaurant.
Grzegorz Markowski
Partner
Since 2007, he has been involved in brand consulting (Strategy Director at DDB Warsaw and also currently a Partner at CPC Brand Consultants). He created a brand and communication strategy for such clients as: Play, Grupa Żywiec, Skoda, McDonalds and many others. He participates in radio and television programs (currently TVN 24: Szkło Kontaktowe, TVN24GO "Bardzo Bardzo Serio" and Mornings on Radio Nowy Świat).”
Ida Nowak
Head of Projects
A philologist-culturist by education, a handler by vocation. Editor of Kontakt magazine. Creatively engaged under the pseudonym Ida Dzik. Likes fiction, hedgehogs and holidays on the Baltic Sea at any time of the year.
Hanna Frejlak
Head of Research & Analysis
Cultural anthropologist, editor of Kontakt magazine. During her studies, she conducted research in Warsaw's conservative Catholic community and among refugees from West Africa in Sardinia. Involved in various pro-refugee activities. Has a cat called Halina.
Matylda Szempruch
Researcher & Project Manager
MA in Gender and Postcolonial Studies (Utrecht University) with internship at Women on Web. Editor of G'rls ROOM magazine. In this world, she values: social commitment, funny things, pastries and cats.
Szymon Grela
Project Manager
Former journalist, co-creator of the OKO.press portal, he has also published in Gazeta Wyborcza, gazeta.pl, Krytyka Polityczna and others. Then political advisor for strategy and communication, co-created several nationwide election campaigns. Sociologist, graduated from the University of Cambridge.
Aleksandra Walczak
New Media Specialist & Content Designer
Member of the Akcja Menstruacja foundation, where she deals with communication, mainly TikTok. Journalism student. Both creates online content on menstrual poverty and civic education, and collaborates with influencers. Spends a lot of time on the floor of the train on the Warsaw-Szczecin route.
Maciej Kałaska
Data Lab Expert
PhD in earth sciences, lecturer at the Faculty of Geography and Regional Studies at the University of Warsaw, chairman of the Warsaw Branch of the Polish Geographical Society. Spatial analyst (GIS) and researcher of issues related to environmental justice, cities and tourism. Creator of interactive educational materials and manager of several projects on global education. He visited 50 countries on 5 continents.
Maja Słówko
Campaign Manager
An activist, who seeks out spaces to discuss important matters. She co-organized events at the Contemporary Theater in Szczecin. She participated in activist movements and collectives. She is constantly looking for new challenges and inspirations.
